New approaches

Leading research

“New research is essential to generate evidence-based findings that can support further interventions on the ground.”

Irene Belmonte, STRIVE Global Programme Manager

“When there is interference from outside sources, you should have strong and inclusive local media reflecting the needs of the local communities who are often excluded from mainstream media.”

Tamar Kintsurashvili, Executive Director at the Media Development Foundation

MDF used the findings to develop recommendations on terminology, media coverage and inclusive reporting. “When there is interference from outside sources, you should have strong and inclusive local media reflecting the needs of the local communities who are often excluded from mainstream media,” explains Ms Kintsurashvili. The research has received a positive reception from NGOs working with minorities, but also with journalists and media organisations. Work has begun with government actors like the National Communication Commission on media self-regulation and institutional cooperation. And the impact on the ground is already being felt, as MDF is now working directly with the media to address these issues. In addition to a VE curriculum for media schools and a diversity reporting textbook in the pipeline, local journalists will be offered training on how to put the research recommendations into practice. This will lay the groundwork for a more diverse and inclusive media landscape that serves all Georgian communities.

Arctik